As a local merchant, you can use Google Maps to advertise your business online. Google Maps users who search for a local map will see sponsored links and local contact information of advertisers who are in the Google ad system. However, Google typically sells website ads without local contact information in its ad system, so you will need to follow certain steps to include this local information as a sponsored link in Google Maps.
Instructions
- 1
Register your business with the Google Local Business Center. Enter all local addresses, office hours and phone numbers when you register. Include a photo or even videos for branding purposes. You can also upload a coupon to attract local bargain hunters.
2Register for Google advertising with a Google AdWords account. The Google AdWords system displays search ads in Google results and ads on other websites like Google Maps. Make sure you validate the account by clicking on the validation email that Google will send to the registered email address.
3Set up an AdWords advertising campaign. The standard AdWords ad includes brief ad text and a website link. Enter a website and ad text to create a sponsored link. Google charges you by visitor click, so enter a daily budget and maximum cost per click. The ad will not display without keywords, so enter keywords that a person would use to find your product or service. The AdWords setup process will take you through this procedure step by step.
4Enter a billing method to activate your ad campaigns. Google will activate the ads when it has verified the credit card or other billing details.
5Click on the ad campaign you set up from within your account. Select "Audience" and "Location" under "Settings" to include local contact information. Link the listing you set up in the Google Local Business Center to the ad. You can also manually enter local addresses here. Click the "Save Settings" button. Adding the addresses qualifies the ad as a sponsored link on Google Maps.
