How to Tag Links in Google Analytics

Tagging links in Google Analytics lets Internet entrepreneurs track demographic variables related to their marketing campaigns. Google's detailed reports provide information about the relative success of advertising tactics, the value of individual keyword and ad clicks and crucial targeted demographic data. Get started with Google Analytics to increase your site's visibility and financial returns.

Instructions

1

Tag only those links that Google doesn't track automatically. You must tag promotional emails, banners and all paid keyword links that are not AdWords. Google tracks Adwords campaigns for those who link their active Analytics and AdWords accounts.

2

Know what you cannot tag. Google does not allow users to tag links to unpaid keywords from search engines, but does provide statistics about these links under "Organic" listings in Analytics.

3

Use the URL Builder to create links. For those unfamiliar with link syntax, Google generates tagged links, which users can copy and paste into ads. Simply complete the URL builder form and click on "Generate URL."

4

Enter the appropriate variables for your campaign into the URL builder. Depending on whether your campaign includes keywords, banners or emails, or a combination of ad types, you might choose to identify only some of the variables. Once you've identified which variables, of Source, Medium, Content, Name and Term, to include, begin tracking your marketing tactics.

5

Follow your marketing campaign in Google Analytics. Click the link to "Traffic Sources," and then go to "Campaigns." You must specify either a time period or a entire campaign to view Google's summary of your campaign. Google also allows users to isolate specific variables for analysis.