Nothing is more important to search engine optimization (SEO) efforts than choosing the right keywords and keyword phrases. One of the best resources for keyword research is the Google AdWords tool. Google AdWords does more than show you search volume, though. Knowing how to use it can do wonders for your SEO campaigns. Here's a guide to the basics of using the service to your advantage. Google AdWords is free to use, and requires no registration, downloads or special programs.
Instructions
- 1
Enter a keyword or keyword phrase you intend to use in the box provided and fill in the word verification code. Begin with the most obvious keyword choice, as it is an appropriate jumping-off point for finding other ideas.
2Click "Get keyword ideas."
3Scroll down and you'll see the search volume report for the word or phrase you entered. One column displays the previous month's approximate search volume, while another shows the average monthly search volume.
4Scroll down further to see other keyword phrases using one or more of the terms you entered. This will give you ideas for secondary keywording efforts, and may even show you better primary keywords and keyworded phrases that hadn't occurred to you.
5Consider more than just search volume when deciding on which keywords and keyword phrases to use. Do a Google search on ones you're considering to see how much competition already exists for the terms. If the search is showing hundreds of thousands of results or more, you'll do better to pick keywords and keyword phrases with less search volume but also less competition.
6Pay attention to the section lower down on the list called "Additional keywords to consider." Use as many of the relevant words and phrases listed there as possible in your content. This will be highly beneficial to SEO efforts. This satisfies the search engine indexing consideration known as latent semantic indexing (LSI).
