How to Create Tracking URLs in Analytics

Google Analytics (Analytics) gives you the ability to create tracking URLs, which are modified Web addresses that help you understand from where your visitors are coming. These addresses contain the keywords you specify, such as campaign terms, and are found at the end of the URL. If you earn money from promoting advertisements on your website, tracking your links gives you a way to understand which campaigns are the most profitable. Understand how to create tracking URLs in Analytics to improve your site and identify the marketing opportunities that pay off.

Instructions

1

Point your browser to the Google Analytics "Tool: URL Builder" page and type a URL in the "Website URL" text field (see Resources).

2

Enter a campaign source, campaign medium and campaign name in the designated fields. Continue to enter a campaign term and campaign content, if preferred.

3

Click the "Generate URL" button to produce your modified URL, or click the "Clear" button to start over. Copy the link that displays and paste it on the pages you want.

4

Log in to your Google Analytics account (see Resources). Click the "View Report" link next to your website name to review the results of the tracking URLs.