If you have a website and are not getting any sales from it, it is probably because you are doing no Internet marketing or are not doing an effective job.
Effective Internet marketing is essential to have a website that works. Not having visibility for your site is like having a store in a deserted town. You can improve the results from your website with the right tips and tools.
Measurement
If you do not know how many visitors are coming to your site and where they are coming from, you are not effectively marketing. You cannot set objectives for your site and measure activity against these objectives unless you have website metrics.
Install website analytics software on your site. An essential Internet marketing tool, analytics software will show you where people come from to your site, which pages they view, and what they do to become customers.
Keyword Research
To attract visitors to your site, you need to understand how web surfers look for your product or service, according to Precision Internet Marketing. One free tool to give you some indication of the volume of searching for a keyword and related keywords is Google's keyword tool. With the tool, you simply enter one keyword (often referred to as a seed keyword) and Google's tool displays this keyword, related keywords, an indication of how many searches a month are conducted for each keyword and how much competition there is for each keyword. To get traffic to your website, conceptually you want to find high-traffic keywords with minimal competition.
There are other for-sale keyword tools, if your budget permits,t that are more robust than using the Google tool, but its free tools are a good way to start. Some for-sale keyword tools include Market Samurai, Microniche Finder and Keyword Spy.
Marketing Strategies and Tips
There are many different strategies to get traffic to your website. The predominant strategy is called Search Engine Optimization (SEO). SEO's goal is to get your site found by ranking the site high on search engine results pages (SERPS) .
To employ SEO, write articles containing your keywords and place those articles on your site and in other article directories. You will get traffic to your site from people who read your articles and click on a link to your site, or from Google search results, which sometimes display articles you have written. Place links to your site from other sites that rank high in the search engines. This will help boost your site ranking. Place content on social media sites, such as Facebook, and link it to your website. Pay for Google Adwords ads so that your ad will appear on page one of Google when the ad is related to a specific keyword. Create and place videos on a free account at YouTube and link from the videos to your website. Also place the address of your website at the end of the video.
Help
If you do not have enough time or knowledge to do Internet marketing yourself, you could hire an SEO expert. Another option is to outsource the strategies outlined here to others. Whatever approach you take, get started today in proactively marketing your website.
