eBay has changed its policies in recent months. These changes have lowered the search standing of many eBay sellers, even ones who have been providing exemplary service to their customers. This can be very frustrating, since if you did nothing to lower your search standing, it can seem impossible to get it raised again. You are not alone: There are many other small eBay sellers with high feedback, high DSRs and lowered search standing. The solution to this problem is to get listed on Google.
Instructions
- 1
Create a listing template with H1 and H2 headers at the top with some placeholder text. When you create your listing, place the title of your item and other descriptive terms in these headers. Also, be sure use relevant keywords in your listing, with high keyword density, and to bold important terms you think people may search on, such as the titles of items in a lot. Use this template in Turbo Lister 2 or the eBay "Sell Your Item" form to list your item on eBay.
2List regularly. The more often you list items, the more active your eBay site seems to Google, and the higher you will be listed. Also be sure to check the Google AdWords Keyword Tool for relevant keywords for your item title. If everyone who's looking for your item is searching on "Sterling Silver Locket" and your competitors have omitted the word "Sterling," you will have an edge if you use the term. Make sure the term really describes your item before using it.
3Blog. You get a free eBay blog with your eBay account. Take advantage of it to advertise your items for free. Also be sure to set up a MySpace and Blogger account and link your blogs there back to your eBay listings. The more often you blog, the more Google will like you.
4Download and install the Google Base Store Connector if you have an eBay store. Click the "New Connection" tab within the interface. In the "I want to get items from:" field, select eBay.com. Under "How to connect to the source," enter your eBay username and password. Your information will not be shared with Google. It will only be used to download your eBay store listings to the Store Connector software.
5Click "Copy items from my store." Then, when the download is complete, click the "Publish items to Google Base" button. Do this every time you list items in your eBay store.
6Click the "Manage My Store" link in My eBay if you have an eBay store. Under Store Design, click "Search Engine Keywords." Open another tab in Internet Explorer and open the Google AdWords Keyword Tool. Search on terms that are relevant to the items in your store, and edit the keywords in your various store pages and categories based on the keywords that are getting more traffic. Make sure the keywords you are using are somewhere in the listings, to avoid keyword spamming.
