Creating a beautiful design and compelling content is only part of making your website a success. Your site also needs to have a healthy amount of visitor traffic on a regular basis. Whether you run an e-commerce website or a personal blog, the Google AdWords pay-per-click advertising platform can help grow your website traffic. Use the AdWords Keyword Tool to select keywords that are likely to be most profitable in your AdWords campaign and to get keyword ideas that you may have overlooked.
Instructions
- 1
Log in to your AdWords account. Click on the Tools and Analysis drop-down menu located at the top of the AdWords screen and select Keyword Tool.
2Enter a search term related to your campaign into the Word or Phrase field. If entering multiple search terms at once, put each word or phrase on a new line.
3Enter a website URL, for example www.shoes.com (without quotation marks) into the Website field, instead of or in addition to entering search terms into the Word or Phrase field. Completing only the Website field will produce a list of suggested keywords based on the content of the website you entered. Completing both the Website and Word or Phrase fields will yield data both for the terms you entered and suggested keywords based on the websites content.
4Type a category, for example "shoes" (without quotation marks), into the Category field. The tool will display suggested categories as you type. Click on a suggested category to add it.
5Select the check box labeled Only Show Ideas Closely Related to My Search Terms if you only want to see results that contain the original search terms you entered. This setting is optional; leaving the check box unselected will show results from all categories.
6Click on Advanced Options and Filters to expand a menu that allows you to narrow down the keyword results. Select geographical areas and languages from the Locations and Languages menu to see search data for those demographics only. Select the desired type of device, e.g. Desktop and Laptop Devices, from the Show Ideas and Statistics For menu to see search data for those devices only.
7Click Search. AdWords will display suggested search terms and phrases within the Keyword Ideas tab.
8Look at the data appearing in the Competition, Global Monthly Searches and Local Monthly Searches columns alongside each keyword in the list of results. Competition gives an idea of how many other Google AdWords advertisers are bidding on a keyword. If choosing between two keywords to use in your campaign, choose the one for which the Competition column says Low or Medium as opposed to High.
Global Monthly Searches represents how often people all over the world searched for a given keyword while Local Monthly Searches represents searches in the locations, language, and devices that you specified. If choosing between two keywords, choose the one with the higher search volume.
The Local Monthly Searches column will show a dash if you specified multiple locations, a location that is not a country or if AdWords cannot provide data for a particular search combination.
