A niche website is a good way to promote a specific product or service to a small but dedicated market. There are thousands, if not millions, of small sites online though, so it's important to make sure your niche site is planned and built to perform well. One tool which is useful when starting a niche website is Market Samurai. Market Samurai is a keyword analysis tool that identifies and analyzes resources to allow users to accurately choose keywords and analyze their niche website's performance compared to competitor's.
Instructions
- 1
Open Market Samurai and click on "New Project." Type in the keywords most associated with your niche website product, e.g., bicycle racks, and hit "Update."
2Click on the "Keyword Research" tab, and Market Samurai will load the search data relating to your keywords, divided into Organic, Adwords, Competition and Commercial Viability columns. Since Market Samurai keyword data is collated on a daily basis, you can see exactly how many people are searching for your keywords each day and exactly how many pages relate to your chosen keywords. With this data, you can tell if your niche product or service has the viability to work commercially.
3Click on the "SEO Competition" tab, and Market Samurai will pull together links and data for the top 10 competitors for your keywords -- covering domain age, page ranking, index count (number of pages indexed with Google), number of backlinks pointing to a specific page, domain backlinks, government and education backlinks, whether the keyword phrase is in the title, and a lot of other usual competitor information. By clicking on each individual competitor, you can find further anchor text and page analysis, too.
4Click on the "Domain" tab, and you will see a list of available commercially viable domain names relating to your keywords. Market Samurai does not sell domains, but instead lists registrars which have relevant domain names for sale. Pick one that you like, or use the "Domain Search" function to check the availability of other URLs.
5Click on the "Monetization" tab to generate a list of related products or services which you could potentially sell or incorporate as affiliate products.
6Click on the "Content" tab to find resources that will help you create content for your website. Here Market Samurai lists online article directories, blogs, YouTube videos, Flickr images and other content repositories from which you can source relevant ideas for website content. Click on each option to view all the content that Market Samurai thinks is relevant to your niche site, or use the search function to look for more.
7Click on the "Publish Content" tab, and enter your blog or site log-in page. The "Publish Content" tab will let you publish the content which you created in the "Content" tab.
8Click on the "Promotion" tab, and Market Samurai will generate a list of websites and blogs where you can create backlinks to your site through posting comments, adding to discussions and featuring banner advertisements. The "Promotion" tab will also tell you if there is a "follow" or "no follow" link on your choices, each site's page rank and other useful promotional information.
