Analyzing Web traffic entails the collection of Internet data such as new visitors, unique visitors, page views and visitor trends. Tools for analyzing traffic transform this information into reports, graphs and heatmaps. Establishing a systematic tracking method can enhance sales, define marketing trends and the enhance understanding of visitor behavior.
CrazyEgg
CrazyEgg is a website analytics and traffic tool that visually displays a web user's behavior via heatmaps. Since a heatmap is a graphical representation of user activity, multiple URLs and visits can be accounted for in one diagram. This program has a three-step process for reporting on Web traffic: type in the URL, enter the length of time and use the provided JavaScript code. From here, you can access visitor trends such as web browser usage, search terms and operating systems.
Lyris HQ Web Analytics
Lyris HQ Web Analytics is a Web analytics software that tracks visitor traffic and behavior. This tool allows you to determine which key words and phrases generate the most website traffic, while keeping track of landing pages. Traffic data gets transformed into a visual graph with color codes, metrics and statistics. Features include visitor comparisons, link percentages, report overviews for the most active websites and trend analysis. Lyris HQ Web Analytics can be combined with mobile and social media marketing tools.
Trace Watch
Trace Watch performs real-time traffic analysis and web statistics. This open source software works in conjunctions with any website using PHP or MySQL. Functions and features can be customized for your specific trends, while web statistics report on unique visitors, page views, visitor per hour and robot page views. Features include historical traffic data, bar charts and graphs, data counters and browser usage reports. Trace Watch gives users an added boost by tracking multiple websites and merging the data across time zones.
