How to Add Tracking Tags to URLs

How to Add Tracking Tags to URLs

Tracking tags are keywords at the end of the URL that identify where the link came from. If you monetize your website, as an example, this tag might consist of the advertiser name, such as Amazon, or the location on your page (for example, "top-right") where the visitor actually clicked it. This tracking method enables you to understand where your Web traffic is originating from so you have the ability to make improvements to your site and duplicate successes. Use a free Internet resource to add tracking tags to URLs, as you prefer.

Instructions

Google Analytics

    1

    Bring up the Google Analytics "Tool: URL Builder" page in your browser.

    2

    Enter the URL in the "Website URL" text field.

    3

    Fill in the required text fields, such as "Campaign Medium" and "Campaign Term," to help Google create the address with the tracking tag. You also have the option to enter a "Campaign Term" and "Campaign Content" to better help you gain the information you are seeking.

    4

    Click the "Generate URL" button and copy the address that automatically displays.

    5

    Paste your updated URL where you prefer. Check your Google Analytics account or other website analyzer to see the results of your tagged URLs.

Bit.ly

    6

    Launch the Bit.ly site. Click the "Sign Up" button and follow the prompts to register for an account if you do not already have one.

    7

    Log in to your account and enter the URL address in the "Shorten your links and share from here" text field. Click the "Shorten" button to continue.

    8

    Click the "Customize" link next to the generated URL that displays and type in the preferred terms for your tracking tag. Click the "Customize" button to finish.

    9

    Publish your new URL where needed. To view the click results of your tracked URL, enter the address in your browser and add a "+" sign at the end (for example, "http://bit.ly/your_tag+").

Clicky.Me

    10

    Point your browser to the Clicky.Me website and click the "register here" link if you need an account.

    11

    Click "Links" on the menu bar and then click the "clicky.me" link that displays in the lower menu. Click the "Shorten a URL" link to continue.

    12

    Enter the URL and then enter your desired keywords for the tag in the "Custom URL" text field. Click the "Shorten this URL!" button when ready.

    13

    Copy and paste your tagged URL where needed. Log in to your account and click the "Dashboard" menu item to track your URL.

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